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From what I've read on the website, it seems using heat is not recommended. As far as fading, I color my roots about every 6-8 weeks. I think it depends on each person's hair and the oils in any other products people use like leave in conditioners etc.
Thanks! Does it fade some like a semi permanent? 6-8 weeks is great.
Just wanted to add you can use a a hair dryer with heat "after" you rinse the dye out, just do not use heat while the dye is on.
My natural hair color changes between Medium Oak Brown and a darker hue of blonde. For me, Earth Dye stays within this realm except for grays that pop up. I just cover grays at the roots and the rest of the color stays the same.
Thanks, Brenda! appreciate your insights!